Excertpts from Romanian:
I know you won’t like to read this, but it’s from a secure source (from Dan): you want to start by consensus. I mean, you’re always looking for validation. Sometimes you pay for market studies that confirm your hypotheses. Friends offer encouragement. “Yes, I would buy …” or something. They are very useful, keep you on track and give you precious milligrams of confidence. Then comes the slaughter.