innovation@improv This is a series of events to showcase Value innovation live on topics provided by the audience. [Event in English] Improv shows are great for comedy but what about Innovation? Bring your own product or growth related challenge and as -your improv coach -I’ll lift the veil *live* on Value Innovation mindset & process…
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Today I launched Blue Zygote™ Inception Lab. Your own value innovation think tank for your industry. The zygote is the first cell of a new organism. It contains the full genetic information. Once a zygote is formed, its biological future is set. In business, zygotes are the blueprints of today’s offerings. A Blue Zygote™ is…
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Excertpts from Romanian: I know you won’t like to read this, but it’s from a secure source (from Dan): you want to start by consensus. I mean, you’re always looking for validation. Sometimes you pay for market studies that confirm your hypotheses. Friends offer encouragement. “Yes, I would buy …” or something. They are very…
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Why can’t a top product in its category create a movement and a Unicorn that uses a lesser product can? You can read the full article in Romanian on start-up.ro here
I present a Blue Ocean approach in the industry of electric toothbrushes crowded with players trying to stand out and win the competitive game. Read the article on start-up.ro here (in Romanian)
Full article in Romanian DEVOS Magazine Nr.6 2019 – Dan Mocanu Excerpts… [Devos Magazine]: What are the attributes that an entrepreneur should have when looking at a market that he aims to capture with his offerings? [Dan Mocanu]: humbleness, curiosity and empathy: to evaluate his/her offer in relation to that of the competition, to see…
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