Excertpts from Romanian: I know you won’t like to read this, but it’s from a secure source (from Dan): you want to start by consensus. I mean, you’re always looking for validation. Sometimes you pay for market studies that confirm your hypotheses. Friends offer encouragement. “Yes, I would buy …” or something. They are very…
Full article in Romanian DEVOS Magazine Nr.6 2019 – Dan Mocanu Excerpts… [Devos Magazine]: What are the attributes that an entrepreneur should have when looking at a market that he aims to capture with his offerings? [Dan Mocanu]: humbleness, curiosity and empathy: to evaluate his/her offer in relation to that of the competition, to see…
The art of a good start Part one, the steep contact with reality by Roxana Gramada I have learned from Dan that a brand is a promise. A promise that a product will deliver exactly the same thing every time. That my favorite biscuits will have the same taste and that Swiftkey, my productivity application (Dan…
The Business Idea and Competitive Advantage This is workshop #2 in the series of workshops for start-ups as part of the Romanian Business Leaders initiative to develop the local entrepreneurs. We will explore the theme with the Blue Ocean Strategy approach, in which the business idea and the competitive advantage are the result of the simultaneous pursuit…