Today I launched Blue Zygote™ Inception Lab. Your own value innovation think tank for your industry. The zygote is the first cell of a new organism. It contains the full genetic information. Once a zygote is formed, its biological future is set. In business, zygotes are the blueprints of today’s offerings. A Blue Zygote™ is the blueprint for an uncontested new offering with high, profitable growth. Blue Zygote™ Inception Lab is place for “genetic engineering” for designing new genes for value and differentiation for new offerings.