The Business Idea and Competitive Advantage
This is workshop #2 in the series of workshops for start-ups as part of the Romanian Business Leaders initiative to develop the local entrepreneurs.
We will explore the theme with the Blue Ocean Strategy approach, in which the business idea and the competitive advantage are the result of the simultaneous pursuit of differentiation and profitable growth.
Over the span of 4 hours we will awaken to the “reason for existing of a business” in terms of the value in utility it brings to the ocean of today’s non-customers.
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